Is it important for you to know where your website traffic is coming from? Absolutely! Without valuable data around where your traffic is coming from you are unable to make decisions about how to best utilize your marketing dollars.

In this webinar, we will explore the Acquisition reporting in Google Analytics to help you see the source, medium, and campaign that led to increased traffic. We will then walk through different ways in which you can use this data to allocate your social media marketing resources.

Your host will help you answer the following questions during this hour session:.

  • What is Acquisition Reporting and why do I care?

  • What are the top channels that Google Analytics use to track traffic?

  • What keywords are people using to locate my business in search?

  • How can I drive additional traffic to my website with this data?

  • Which social media platform currently gives me the largest percent of traffic?

Don’t miss this opportunity to take a deeper dive into this one reporting area of Google Analytics. Learn more about how to find the data and what it might mean for your business.

Course curriculum

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