Staying in touch with your audience and understanding their needs is critical to the success of any business. Fortunately, social media tools have made the process for surveying quick, easy, and affordable. But with such easy access, platforms have become flooded with surveys – many of which are poorly written or too cumbersome to complete. How can you make your survey stand out, get it in front of the right people, and actually convince them to complete it?

In this webinar, we’ll look at:

  • how social media marketing professionals use surveys

  • various question types and how to choose the ones best for you

  • survey tool options within the major platforms

  • tips for writing effective questions that get to the data you’re really looking for

  • external survey tools and their functions

Course curriculum

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