This webinar provides a case study on how to use data, human behavior, and a cool place to meet the audience where they are. Examples will showcase how to use your brand strategy and voice to create and share valuable content, engage in effective conversations, and reply to comments on social platforms.

  • Analyze audience engagement on Glensheen’s social media platforms

  • Examine how Glensheen’s social media team responds to questions using their brand voice

  • Understand what the team does to inspire followers to respond to their content on social media

Course curriculum

    1. Welcome!

    1. Audience Engagement: Behind the Scenes of a Historic Mansion’s Social Media Platform Tactics

    1. NISM Events on Facebook (Upcoming)

    2. All NISM Webinars (Past and Upcoming)

    3. Handout Audience Engagement: Behind the Scenes of a Historic Mansion’s Social Media Platform Tactics

    4. Course Links

    5. Marketing and Communication Certificate

    1. Webinar Quiz

About this course

  • $7.99
  • 8 lessons
  • 1 hour of video content
  • 1 CEU

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What students are saying about this course

5 star rating

Always enjoy a case study!

Laura Brandt

Talking about a historic mansion drew me in and it didn't disappoint. Melissa expertly guides you through Glensheen's social media goals and practices. Now I...

Read More

Talking about a historic mansion drew me in and it didn't disappoint. Melissa expertly guides you through Glensheen's social media goals and practices. Now I need to plan a trip to Duluth to visit Glensheen!

Read Less

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