This webinar provides a case study on how to use data, human behavior, and a cool place to meet the audience where they are. Examples will showcase how to use your brand strategy and voice to create and share valuable content, engage in effective conversations, and reply to comments on social platforms.

  • Analyze audience engagement on Glensheen’s social media platforms

  • Examine how Glensheen’s social media team responds to questions using their brand voice

  • Understand what the team does to inspire followers to respond to their content on social media

Course curriculum

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