Most articles, scholars, and business people would say absolutely yes! Diversity is critical to growing a strong brand. I won't argue with that, but I think that the answer to the question should be yes, and...

For marketing professionals, we don't spend enough time thinking about inclusion and its impact on marketing when we discuss diversity, equity, and inclusion (DEI). Inclusive marketing is broader and takes into account characteristics of people that sometimes we can't see. As marketers, we are ultimately growing brands and driving buying decisions through our communication. To do that, we must make sure that all types of people feel welcome when we market to them.

This session is for you if you need to:

  • Understand of the differences between diversity, equity, and inclusion from a marketing lens

  • Identify areas that you can adjust to implement more inclusive marketing practices

  • Understand how your personal experiences impact your marketing decisions

  • Define the importance of inclusive language in your marketing

Course curriculum

    1. Do We Need Diversity in Marketing?

    1. (Handout) Do We Need Diversity in Marketing?

    2. NISM Events on Facebook (Upcoming)

    3. All NISM Webinars (Past and Upcoming)

    1. Webinar Quiz

About this course

  • $7.99
  • 5 lessons
  • 0 hours of video content

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