Learn how to use Google Analytics to discover the type of social media content your audience prefers and which platforms are driving the most traffic to your website.

In this session you will learn how to:

  • Stand out and increase your value as a social media6 strategist by implementing a data-inf6ormed approach

  • Hone your social media strategy and become more efficient by using Google Analytics

  • Create the type of content that resonates with your audience

  • Uncover which soc4ial media platforms are contributing 4the most (and least) to your client's marketing goals

Course curriculum

    1. How to Track Social Media Success with Google Analytics

    1. (Handout) How to Track Social Media Success with Google Analytics

    2. NISM Events on Facebook (Upcoming)

    3. All NISM Webinars (Past and Upcoming)

    1. Webinar Quiz

About this course

  • $7.99
  • 5 lessons
  • 1 hour of video content
  • 1 CEU

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What students are saying about this coures

4 star rating

High level overview of Google analytics power

Laura Brandt

Molly gives a great introduction to the power of Google analytics. This webinar isn't about creating or setting up a Google account, but rather the top 4 soc...

Read More

Molly gives a great introduction to the power of Google analytics. This webinar isn't about creating or setting up a Google account, but rather the top 4 social media questions Google analytics can answer. The question and answer time was really insightful.

Read Less

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