Social listening is used for several purposes and customer service is no exception. More and more companies are integrating customer service into their social media strategy, and there are a lot of factors to consider. Who within a company will handle this? How will customer service issues and initiatives be communicated to the appropriate people? How will negative issues be resolved in social?

This webinar will answer these questions and use examples of companies who are successful in integrating customer service into their social media strategy. The session also covers:

  • An overview of social listening and statistics on why businesses are using social listening

  • How to use social listening data to learn more about customer satisfaction and pain points

  • Tips for handling difficult customer situations

  • How to implement customer service into your social media strategy

Course curriculum

    1. Welcome!

    1. Managing Your Customer Service through Social Media

    1. Handout

    2. Why Do Customers Have to Switch Channels for Issue Resolution?

    3. NISM Events on Facebook (Upcoming)

    4. All NISM Webinars (Past and Upcoming)

    1. Webinar Quiz

About this course

  • $7.99
  • 7 lessons
  • 1 hour of video content

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