Marketing and Communications Certificate

Marketing and Communications

Assessment Based Certificate

In this certificate, you will refine skills in finding and writing the right social media content at the right time. This certificate is a section of the full Social Media Strategist certification program. Students may choose to complete one or more certificates of the 7 certificates offered or complete the full certification. The assessment-based certification follows the content found in the Marketing and Communications section of the Comprehensive Field Guide for Social Media Strategists written by Dr. Amy Jauman, CLO of NISM.

How to perform segmentation and targeting for any market
Text length of individual points can be shorter or longer depending on your needs
What motivates people to respond to content on social media

1. Welcome to the Marketing & Communications Certificate
2. Video 1 Jen Radke Introduction
1. Module Objectives
2. Segmenting Your Audience
3. Video Who is Glensheen Mansion Targeting?
4. Module I Quiz
1. Module I Tools
2. Ch 2 NISM M & C Certificate Segmentation Exercise
1. Module Objectives
2. Listen and Craft: Communications Plan Ch. 3
3. Exercise
4. Module II Quiz
1. Module II Tools
2. Glensheen Social Media Calendar
1. Module Objectives
2. Connecting with your audience: Jane Pederson, Glensheen Marketing Manager
3. Exercise
4. Module III Quiz
1. Resources
1. Module Objectives
2. Glensheen Mansion Videos: Engaging your audience
3. Exercise
4. Module IV Quiz
1. Resources
1. Module Objectives
2. Video What Do Your Customers Value?
3. Exercise
4. Resources
5. Module V Quiz
1. Resources
1. Mid-course Check-in
1. Glensheen's Published Items
2. Ch 7 Worksheet NISM M & C Certificate
1. Module VI Resources
1. Listen and Consider: Two-Way Conversations
2. Exercise
1. Video Planning Your Ad Campaign
2. Exercise
1. Additional Resources
1. Video Ch. 10 Review Your Strategic Plan
2. Video Ch. 11 Stakeholders
3. Exercise
1. Additional Resources
1. Marketing and Communication Assessment Based Certificate Final Exam

This online, self-paced course can be completed in 4 hours and includes the following:

An electronic version of the NISM Marketing and Communications book
A lecture series comprised of learning modules, incorporating critical marketing techniques
Exercises and applied learning opportunities for each module
Additional resources for independent expanded learning opportunities
An exam to test knowledge and a certificate of completion at the end of the course

Certified Social Media Strategists can earn 5 CEUs for recertification by completing this course and successfully passing the final exam.