• In this certificate, you will refine skills in finding and writing the right social media content at the right time. This certificate is a section of the full Social Media Strategist certification program. Students may choose to complete one or more certificates of the 7 certificates offered or complete the full certification. The assessment-based certification follows the content found in the Marketing and Communications section of the Comprehensive Field Guide for Social Media Strategists written by Dr. Amy Jauman, CLO of NISM.

What will you learn?

  • How to perform segmentation and targeting for any market

  • Text length of individual points can be shorter or longer depending on your needs

  • What motivates people to respond to content on social media

Course curriculum

What's in the course?

This online, self-paced course can be completed in 4 hours and includes the following:

  • An electronic version of the NISM Marketing and Communications book
  • A lecture series comprised of learning modules, incorporating critical marketing techniques
  • Exercises and applied learning opportunities for each module
  • Additional resources for independent expanded learning opportunities
  • An exam to test knowledge and a certificate of completion at the end of the course