Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two very different practices, and yet they are often balanced within the same strategic plan. How does each support your organization’s goals? What pieces should be hired out? What should be done internally? And how do you calculate ROI with so many moving pieces? Join Marianne Hynd, SMS, creator of the NISM Project Management Assessment-Based Certificate course and Amy Jauman, SMS, Chief Learning Officer for the National Institute for Social Media, to talk about:

  • what SEO and SEM are - and how each may or may not fit into your strategic plan.

  • what measurements matter, how those measurements may evolve over time based on your decisions, and what you should (and shouldn't) share with key stakeholders.

  • how to hire permanent and contract SEO and SEM support.

  • how to guide internal and external professionals with your organizational goals, compounding the positive effects of the work being done to maximize results.

1 CEU

for NISM Certified Social Media Strategists

Certified social media strategists will earn 1 continuing education credit after listening to the recorded webinar and successfully completing the course quiz!

Course curriculum

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