The major social media platforms all support (and encourage) video. Video posts are consistently the most effective in engaging viewers. Every business can reach current and potential customers through video – are you missing opportunities to connect with your audience?

The written elements for video are as important as the visual elements. This session will provide a visual checklist of the items to include on your next video project.

Whether you’re thinking about integrating live video, video testimonials, clips that showcase the work your business does or using video another way, this webinar can help you identify the key steps your team should be considering. We’ll talk about scripting, tools, publishing, and more!

In this webinar, you will learn:

  • How to determine the right tone for your message and platform

  • The importance of writing succinct scripts rich with keywords

  • Why transcription, closed-captioning, and language translation options are necessary for video

  • Which tools are helpful for recording and resources for purchasing B-roll

  • How to use video on LinkedIn, Facebook, and YouTube

Course curriculum

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