Social Listening
Getting the Most from Online Conversations - 3 CEUs
Social conversations provide marketers with insights that go beyond traditional forms of gauging customer satisfaction and feedback. It is valuable to understand those conversations and how they tie into your business. This short course reviews social listening and ways to utilize it for marketing and consumer research purposes.
By the end of this course, students will be able to:
Understand the purpose and value of social listening
Set up and structure a social listening program
Understand what social listening tools are available, how to choose the best platform, and what to look for when considering social listening tools
A Message from Your Instructor
Purposes of Social Media
Guided Template
Module 1 Quiz
Getting Started & Setting Goals
Goals Template
SWOT Template
Module 2 Quiz
Social Listening Process & Tools
Techniques and Tools Template
Module 3 Quiz
Social Media in Practice
Module 4 Quiz
Course Survey
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