Social conversations provide marketers with insights that go beyond traditional forms of gauging customer satisfaction and feedback. It is valuable to understand those conversations and how they tie into your business. This short course reviews social listening and ways to utilize it for marketing and consumer research purposes.

By the end of this course, students will be able to:

  • Understand the purpose and value of social listening

  • Set up and structure a social listening program

  • Understand what social listening tools are available, how to choose the best platform, and what to look for when considering social listening tools

Course curriculum

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