This webinar describes how to engage in social listening to get ahead of your competition. While social listening often refers to listening to your customers to learn about opportunities in your market, in this webinar we'll look at what you can learn from monitoring businesses that are similar and complementary to yours. Several advantages of social listening for competitive intelligence are discussed and examples are shared of the power social listening by your brand to gain a competitive edge. Techniques for enhancing or implementing a competitive social listening are provided, leaning participants with action items they can readily implement into their existing or developing social media strategy.

Attendees will learn:

  • How social listening skills can be used to collect and organize information about what competitors are doing

  • Which tools are available that support social listening

  • How to interpret data and apply what you have learned to your business

Course curriculum

    1. Welcome!

    1. Social Listening for a Competitive Edge

    1. NISM Events on Facebook (Upcoming)

    2. All NISM Webinars (Past and Upcoming)

    3. Handout

    4. NISM Social Listening Webinar 2019 Resource List

    1. Webinar Quiz

About this course

  • $7.99
  • 7 lessons
  • 1.5 hours of video content

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