As a marketing professional, you understand the importance of monitoring your competition as well as the activity on your own digital presence. But once you uncover patterns and gather ideas, are you confident in what your next steps should be? And do you know how to get your key stakeholders on board? In this webinar, we'll take a structured approach that will help you put what you learn into action. We'll talk about

  • how to audit your sites and your competitors' platforms

  • analyzing the data and creating reports

  • applying what you've learned in conversations with key stakeholders and to your strategic plan

Course curriculum

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