Social media advertising is effective in reaching your target audience and building an online community. Facebook has undergone many changes, and sometimes organic content isn’t enough to build a strong audience. The platform offers many advertising options – what are they, and which one is right for a company’s needs?

This webinar will answer those questions and also look at:

  • Why companies advertise on Facebook

  • Various ways to advertise on Facebook and the benefits of each

  • Basics of setting up an ad campaign

  • How to track results

  • Tips for creatives

Course curriculum

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