Social media advertising is effective in reaching your target audience and building an online community. Facebook has undergone many changes, and sometimes organic content isn’t enough to build a strong audience. The platform offers many advertising options – what are they, and which one is right for a company’s needs?

This webinar will answer those questions and also look at:

  • Why companies advertise on Facebook

  • Various ways to advertise on Facebook and the benefits of each

  • Basics of setting up an ad campaign

  • How to track results

  • Tips for creatives

Course curriculum

    1. Welcome!

    1. Beyond the Boost: How to promote your business through Facebook Ads

    1. NISM Events on Facebook (Upcoming)

    2. All NISM Webinars (Past and Upcoming)

    3. Handout

    4. Facebook Business

    5. Business/Ads Manager

    6. Cost Overview

    7. Facebook Pixel

    1. Webinar Quiz

About this course

  • Free
  • 10 lessons
  • 1 hour of video content
  • Not eligible for CEU's

Register here!

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