Stories don’t compel people to buy. Conversations do.

Skip the complex and ineffective narratives, and develop the three critical messaging components of a brand that wins more work.

This session will teach you how to build a simple yet provocative go-to-market message (brand pitch) that creates compelling common ground with your target audiences, so they ultimately buy from you versus the competition.

After this session you’ll be able to:

  • Debunk outdated branding myths and learn legitimate best practices of a brand that is the path of least resistance to revenue.

  • Uncover how to write the three key messaging components that provoke the prospect to want to have a conversation with you

  • Clarify how to deploy your brand to get more prospects to the table, more users who click, and more customers who buy

Course curriculum

    1. Stop Telling Stories! Create Brand Conversations That Actually Convert with The Brand Trifecta

    1. Stop Telling Stories! Create Brand Conversations That Actually Convert with The Brand Trifecta (Handout)

    2. Resources From Webinar

    3. All NISM Webinars (Past and Upcoming)

    1. Quiz - Stop Telling Stories! Create Brand Conversations That Actually Convert with The Brand Trifecta

About this course

  • $7.99
  • 5 lessons
  • 1 hour of video content
  • 1 CEU

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See what others are saying:

5 star rating

Capturing their interest

Laura Brandt

Kate DeLeo has mastered the art of converting instead of convincing buyers in the initial 30 seconds you have in front of people. Thank you for breaking it d...

Read More

Kate DeLeo has mastered the art of converting instead of convincing buyers in the initial 30 seconds you have in front of people. Thank you for breaking it down into three simple steps!

Read Less