Research is the first step in developing a social media strategy, but there are other benefits that you may not be taking advantage of. One challenge with digital marketing & engagement is finding and growing your audience base - this is where social and keyword research can help. Whether you’re starting from scratch, interested in growing your current audience, or thinking of expanding your target audience, research can be a helpful and efficient first step. This session will include:

  • An overview of social and keyword research as part of a strategic plan and audience building

  • Tips and best practices for conducting research for audience identification, content marketing, and audience expansion

  • A case study that highlights how a brand expanded their social audience and online presence using these techniques

Course curriculum

    1. Welcome!

    1. Building Your Social Audience

    1. NISM Events on Facebook (Upcoming)

    2. All NISM Webinars (Past and Upcoming)

    3. Handout: Building Your Social Audience

    4. Competitor Social Media Audit Template

    1. Webinar Quiz

About this course

  • $7.99
  • 7 lessons
  • 1 hour of video content

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