Research is the first step in developing a social media strategy, but there are other benefits that you may not be taking advantage of. One challenge with digital marketing & engagement is finding and growing your audience base - this is where social and keyword research can help. Whether you’re starting from scratch, interested in growing your current audience, or thinking of expanding your target audience, research can be a helpful and efficient first step. This session will include:

  • An overview of social and keyword research as part of a strategic plan and audience building

  • Tips and best practices for conducting research for audience identification, content marketing, and audience expansion

  • A case study that highlights how a brand expanded their social audience and online presence using these techniques

Course curriculum

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