Research is the first step in developing a social media strategy, but there are other benefits that you may not be taking advantage of. One challenge with digital marketing & engagement is finding and growing your audience base - this is where social and keyword research can help. Whether you’re starting from scratch, interested in growing your current audience, or thinking of expanding your target audience, research can be a helpful and efficient first step. This session will include:
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An overview of social and keyword research as part of a strategic plan and audience building
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Tips and best practices for conducting research for audience identification, content marketing, and audience expansion
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A case study that highlights how a brand expanded their social audience and online presence using these techniques
Course curriculum
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Welcome!
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Building Your Social Audience
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NISM Events on Facebook (Upcoming)
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All NISM Webinars (Past and Upcoming)
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Handout: Building Your Social Audience
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Competitor Social Media Audit Template
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Webinar Quiz
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![](https://import.cdn.thinkific.com/124026/courses/1296452/Mz5YssntRwSIX8isTdQp_keywords.jpg)
About this course
- $7.99
- 7 lessons
- 1 hour of video content
Register here!
Click Get started now for instant access!
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$7.99
Regular price