What's in the course?

  • Materials

    NISM Compliance & Governance eBook, Videos Lectures, Applied Learning Opportunities, and Resources. Complete everything at your own pace!

  • Results

    Understand critical concepts in social media marketing compliance. Build or evaluate your social media policy and gather resources to track FTC guidelines.

Compliance & Governance

Assessment-based Certificate

Social media is a critical part of business strategy, communication, and brand building. With the ever-evolving nature of social media platforms, FTC guidelines, and intellectual property laws, ensuring governance and compliance has become a critical aspect for organizations. This fully online course is designed to empower professionals with the knowledge and skills needed to navigate the complex and dynamic world of social media while working within a thoughtfully designed social media policy.
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Course curriculum

    1. Course Overview and Learning Objectives

    2. Welcome to Compliance and Governance!

    3. Compliance and Governance Reading

    4. Let's see what you already know!

    1. Welcome to Module 2!

    2. Module 2: Skills, Job Requirements, and Careers

    3. Battling Imposter Syndrome as a Social Media Professional

    4. An Honest Conversation with Four Social Media Strategists

    5. Module 2 Application: Search for a Social Media Marketing Job

    6. Module 2 Assignment: Conduct Informational Interviews

    7. Module 2: Quiz

    1. Welcome to Module 3!

    2. Module 3: Intellectual Property

    3. Module 3 Application: Create, Protect, and Share

    4. Module 3 Assignment: Intellectual Property Case Study

    5. Module 3: Quiz

    1. What is GDPR?

    2. GDPR for Marketing: The Definitive Guide for 2023

    3. GDPR Blog Posts from NISM

    1. Welcome to Module 4!

    2. Module 4: Creative Commons

    3. Content License Example: Pexels

    4. Content License Example: Vimeo

    5. Content License Example: Pixabay

    6. Music Licensing for Social Media: What You Need to Know to Avoid Copyright Issues

    7. NISM Blog Posts about Images and Social Media

    8. Module 4 Application: Creative Commons License Match

    9. Module 4 Assignment: Apply a Creative Commons License

    10. Module 4: Quiz

    1. Welcome to Module 5!

    2. Module 5: Federal Trade Commission

    3. Interesting Cases (links from the video)

    4. Module 5 Application: FTC Case Study Analysis

    5. Module 5 Assignment: FTC Presentation

    6. Module 5: Quiz

About this course

  • $99.00
  • 54 lessons
  • 1 hour of video content
  • 5 CEUs for SMS professionals

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Compliance and Governance

In this assessment based certificate you will learn the critical components to empower you to utilize the latest marketing strategies while maintaining a highly ethical practice.

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