According to Pew Research’s most recent study, almost half of organizations surveyed don’t have a social media policy. They must know their employees are likely social media users, right? So why risk operating without a robust policy to support them?

If your organization functions without a social media policy or with outdated or unclear direction for your employees, you’re not only risking a digital disaster that could harm your brand, you’re also missing out on tremendous opportunities to grow your business. We’ll cover the simple steps needed to create and implement a social media policy that will help you effectively support every member of your organization.

In this webinar, we’ll cover:

  • best practices and most common mistakes made when creating social media policies

  • ideas for integrating multiple members of your organization in the social media creation process

  • six questions to ask when writing your organization’s social media policy from scratch

  • tips for reviewing and updating existing social media policies

What's in the course?

  • Policy Template

    Template and follow the steps to complete a social media policy for your organization

  • Response Guide

    Recommendations for creating a response plan and crisis communication

  • Webinars & Articles

    Free access to additional NISM webinars and articles are included in the course

Course curriculum

    1. The History of Social Media Policy

    2. The History of Social Media Policy (Slides)

    1. Integrating Team Members

    2. Create an Organization Chart

    3. Integrating Team Members

    1. Security.pdf

    2. Security

    1. 6 Questions to Ask

    2. Chapter 6: Creating Your Social Media Policy (excerpt from the Comprehensive Field Guide for Social Media Strategists)

    3. 6 Questions to Ask

    1. Response Plans

    2. Don’t Be Scared, Be Prepared: How to Manage a Social Media Crisis (Article)

    3. Response Plans

    1. Managing Customer Service Through Your Social Media (Bonus Webinar Content)

    2. How to Monitor Social Media Mentions

    3. Customer Service through Social Media

About this course

  • $29.00
  • 20 lessons
  • 2.5 hours of video content