Don’t get caught responding slowly to a bad situation.

In the fast-paced world of social media, responsible marketers, social media strategists, and business owners understand the value of having a response plan in place before you need to use it.

  • Describe STREMII and explain the model’s six phases

  • Demonstrate the purpose of each of the phases of STREMII and distinguish how Social Listening and Engagement support each of the phases of the model

  • Integrate STREMII into your organization’s crisis plan, crisis communication and social media strategy

Course curriculum