Marketers utilize Open Source Intelligence (OSINT) to gain valuable insights into market trends, consumer behavior, and competitive landscapes by analyzing available data from social media, forums, news articles, and industry reports.

By leveraging OSINT, marketers can identify emerging trends, gauge public sentiment, and uncover potential opportunities or threats within their industry. This data-driven research allows them to craft targeted campaigns, tailor messaging to specific audience segments, and stay ahead of competitors by making informed decisions based on real-time, comprehensive intelligence gathered from diverse online sources.

Put on your detective hat and join us for a webinar on OSINT best practices where we’ll explore the power and potential of gathering and analyzing publicly available information.

We’ll cover the following topics:

  • Fundamentals of OSINT – what OSINT is, its importance, and how it fits within the broader landscape of intelligence gathering and analysis.

  • Tools and techniques – resources and methodologies for collecting and analyzing open-source data, including advanced search techniques and specialized software.

  • Strategies – best practices for creating and implementing OSINT strategies tailored to your organizational needs and objectives, enhancing your overall intelligence capabilities.

  • Applications – practical case studies and applications of OSINT for marketers, demonstrating how to use open-source information to address specific challenges and make informed decisions.

Course curriculum

    1. Data Detectives: OSINT Marketing Intelligence

    1. Data Detectives: OSINT Marketing Intelligence (Handout)

    2. All NISM Webinars (Past and Upcoming)

    1. Quiz - Data Detectives: OSINT Marketing Intelligence

About this course

  • $7.99
  • 4 lessons
  • 1 hour of video content
  • 1 CEU

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