The digital marketing landscape is rich with data to the point that it can be overwhelming to us marketers. An understanding of and commitment to visualizing data can help translate metrics into methods for maximizing ROI. The visualization process starts with a culture of data driven decision making and communication. Gain an understanding of how fundamental principles in collaboration and strategy will drive data informed decisions and visualizations. Learn how to leverage free tools like google data studio to see the right data at the right time. Attendees will leave with actionable insight on how to integrate data visualization best practices into a digital marketing strategy.

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