Whether you're just beginning to create your marketing strategy or need to take a fresh look at your audience, a systematic approach to gathering and interpreting data is the surest way to uncover the most meaningful data. Marketing professionals complete this process by using several specific tools, each of which we’ll discuss in this session.

  • Marketing Channels Audit

  • Competitor Analysis

  • Sentiment Analysis

Course curriculum

  • 1
    Introduction
  • 2
    Dig: Market Research on Social Media through the Lens of an Amateur Archaeologist (Recording)
  • 3
    Downloads & Links
  • 4
    Quiz - REQUIRED for CEU credit for NISM certified social media strategists
  • Welcome!
  • Dig: Market Research on Social Media through the Lens of an Amateur Archaeologist
  • NISM Events on Facebook (Upcoming) All NISM Webinars (Past and Upcoming) Handout
  • Webinar Quiz

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