Crafting a cohesive digital marketing strategy across search, email, social, and beyond can feel like juggling too many moving parts.

What if you had a step-by-step playbook that weaves together proven strategies into one framework?

Join digital marketing expert Neal Schaffer as he reveals the Digital Threads methodology to help you build discoverability, foster relationships, accelerate growth, and scale your marketing with a small-business budget.

Key takeaways:

  • Learn how to structure your marketing around the SES Framework—Search, Email, Social—to lay a strong foundation.

  • Discover the four steps of Digital Threads: Begin (Again), Optimize, Allow Growth, and Scale—and the key tactics in each phase.

  • Master creating a library of content, lead magnets, and platform-authentic content that drives traffic and engagement.

  • Explore strategies for building brand ambassador communities and leveraging marketing automation and generative AI to amplify your reach.

  • Uncover methods to repurpose your content, apply PDCA cycles, and outsource effectively to maximize ROI with limited resources.

Course curriculum

    1. Digital Threads: A Small-Business Digital Marketing Playbook

    1. All NISM Webinars (Past and Upcoming)

    1. Quiz - Digital Threads: A Small-Business Digital Marketing Playbook

About this course

  • $7.99
  • 3 lessons
  • 1 hour of video content
  • 1 CEU

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