Did you know that there is more to great...and effective...copywriting than simply putting words to paper and hitting publish? That the most successful written work is clear, concise, well crafted, and built around a story? Great copywriting requires great editing. In this webinar, you will learn how to see your copywriting with an editor’s eye. Discover the essential steps you must take to ensure that every piece of copy you create is successful. Leave with an in-depth understanding of the basics of editing for copywriting. Here’s what you can expect to discover:

  • Tips for making your copywriting more concise. Use editing like a surgeon’s scalpel to bring out the best in your work.

  • Making messaging tell your story. Choose the right words that inspire the action or response you seek from your reader.

  • Take a hard look at grammar rules. Learn to make the choice of when old-school grammar matters..and when it doesn’t.

1 CEU

for NISM Certified Social Media Strategists

Certified social media strategists will earn 1 continuing education credit after listening to the recorded webinar and successfully completing the course quiz!

Course curriculum

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