Can you get influencer marketing type results... from your employees?

There is a growing interest in activating employees through social media channels. Organizations see employee advocacy programs as effective ways to attract top talent, increase brand awareness and improve employee engagement.

However, program leaders (often social media marketers) find their number one difficulty is to get employees to actively engage on a regular basis. This can be addressed by creating valuable content the employees don't feel obligated, but compelled to share to benefit both their personal brand and the professional credibility.

In this webinar, you will learn:

  • What is an employee advocacy program?

  • Key partners, components, and tools for a successful program.

  • How to activate different parts of your organization

  • Key statistics that can garner buy-in from stakeholders

Course curriculum

    1. Beyond a Platform: Employee Advocacy Programs that Activate an Entire Organization

    1. Employee Advocacy Programs that Activate an Entire Organization (Handout)

    2. All NISM Webinars (Past and Upcoming)

    1. Quiz - Employee Advocacy Programs That Activate an Entire Organization

About this course

  • $7.99
  • 4 lessons
  • 1 hour of video content
  • 1 CEU

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