By the end of 2020, Generation Z is predicted to be the largest group of consumers worldwide. Whether you are advertising for a Fortune 500 company, own a small business, or just want to engage online, this presentation will provide you with the tips and tricks you need to gain their attention. In this webinar participants will learn to:

  • Identify social media-based strategies and best practices that support the needs of the Gen Z population

  • Mobilize current recruitment/advertising strategies to appeal to Generation Z

  • Gain more information on the characteristics of Generation Z

Course curriculum

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