How much do you really know about the best ways to connect with your market? All of the information you need to connect with your audience is available – if you know where to look and what questions to ask. Because of how transparent social media is, a business owner armed with the right questions and a plan to systematically learn about and connect with individuals, groups, and even audiences they had never thought of before. In this webinar, we’ll learn the many ways to gather customer data from your business and your competitors and then apply that information to grow your business.

  • Steps to follow when completing a competitor analysis

  • Monitoring and learning from your competition over time

  • Goal setting and decision-making based on findings

  • Integrating findings into a social media strategy

Course curriculum

  • 1
    Introduction
  • 2
    Follow the Crowd Making Decisions Based on Your Competitor Analysis (Recording)
  • 3
    Downloads & Links
  • 4
    Quiz - REQUIRED for CEU credit for NISM certified social media strategists
  • Welcome!
  • Follow the Crowd: Making Decisions Based on Your Competitor Analysis
  • NISM Events on Facebook (Upcoming) All NISM Webinars (Past and Upcoming) Handout TEMPLATE Competitor Analysis and Strategic Plan Articles Resources
  • Webinar Quiz

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