It seems as though every time you turn around, there is some new brilliant software that makes our jobs, as marketers, easier.

You have apps that check SEO, apps that create editorial briefs, apps to publish social media posts, apps that track analytics, and on and on and on. Because technology is constantly evolving and everyone seems to have their secret sauce, there will probably be no lack of new solutions.

The problem that we run into is how to operationalize these new tools.

In this session, you will learn:

  • What factors to consider when looking at new technology

  • How to vet a new platform or system

  • How to make the most of trial periods/demos

  • Ways to effectively implement new technology for maximum ROI

Course curriculum

    1. Embracing Innovation through business transformation: How to evolve your company effectively through technology enablement

    2. Handout: Webinar Presentation Slides

    1. All NISM Webinars (Past and Upcoming)

About this course

  • Free
  • 3 lessons
  • 1 hour of video content
  • Not eligible for CEU's

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