Once a niche form of fundraising mostly used in conjunction with an event such as a walk or bike race, peer-to-peer fundraising has taken on new life in recent years. Social media offers a new way to conduct peer to peer fundraising, and the rise of Giving Tuesday and city-based giving days has increased the number of nonprofit organizations that add peer-to-peer fundraising to their annual fundraising plans. In this session, we'll learn more about how nonprofits can successfully use peer to peer fundraising, and how social media strategists can help. We’ll cover:

  • What to consider before launching a peer-to-peer campaign

  • Tips for motivating volunteer fundraisers

  • What to include in a toolkit for volunteer fundraisers

  • Important steps to take after a peer-to-peer campaign

Course curriculum

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