Strategists have long accepted the fact that the world is moving faster, attentions spans are getting shorter, and social media is getting louder. Considering those facts, the advice for content is typically to keep messages short. But there’s a whole other category of content that can be leveraged successfully that is often dismissed by marketing professionals.

In this webinar, we explore
  • What long-form content is and how marketers have recently used the content style to boost their digital presence.
  • Current trends and telling metrics associated with longer content.
  • How articles, eBooks, research findings, reports, and case studies can be shared, re-purposed, and delivered in multiple ways.
  • Tips for creating long-form content if you don’t have writers on your team.

Course curriculum

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