In this webinar, we delve deep into the transformative power of marketing metrics and how they can serve as the missing link between your marketing activities and your company's operational and financial performance.

Designed for B2B marketers across various industries, this webinar explores the multi-faceted role of marketing in business intelligence.

Discover key KPIs that go beyond measuring campaign effectiveness to influence broader business decisions in operations and finance.

Your role as a marketer is a strategic asset for your organization.

Course curriculum

    1. How Do Marketing Metrics Drive Operational and Financial Excellence?

    1. How Do Marketing Metrics Drive Operational and Financial Excellence? (Handout)

    2. Handout: Using Marketing Metrics to Drive Business Performance

    3. All NISM Webinars (Past and Upcoming)

    1. Quiz: How Do Marketing Metrics Drive Operational and Financial Excellence?

About this course

  • $7.99
  • 5 lessons
  • 1 hour of video content
  • 1 CEU

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