COVID changed everything about marketing - from reporting, to purchase intent, to software dependency. Whether you're marketing a B2B or B2C product, reporting vanity metrics (think: impressions, clicks, and click-through-rates) aren't compelling enough to be included in a debrief. Here's what you need to know about the new world of marketing metrics, including what metrics to report on, who needs to be in the know, and how to make the case for increased marketing spend based on results and data.

1 CEU

for NISM Certified Social Media Strategists

Certified social media strategists will earn 1 continuing education credit after listening to the recorded webinar and successfully completing the course quiz!

Course curriculum

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