First Look:
at the 2025 OMCP Digital Marketing Role Delineation Study
Be among the first to learn about the most current insights shaping digital marketing in 2025.
Last month, OMCP surveyed hundreds of digital marketers as part of their Role Delineation study. The insight provided by this group of professionals reveals what’s really happening in the industry—what skills are in demand, what training & experience is needed for success, where time is spent, and how roles are evolving.
Now, we’re offering you an exclusive sneak peek into the results before they are publicly released. Whether you're at the beginning of your career or a seasoned professional, this session will help you benchmark your experience, adapt your strategy, and align your training to stay ahead of the curve.
Key takeaways:
What is the OMCP Role Delineation Study? What does it measure?
What are the top shifts in digital marketing practices, time investment, and skill sets?
How are roles, job descriptions, and expectations changing?
What are expectations around education, training, and experience for marketing professionals at different levels?
What do these insights mean for hiring, certification, and your own personal career growth?
First Look at the 2025 OMCP Digital Marketing Role Delineation Study
Handout: First Look at the 2025 OMCP Digital Marketing Role Delineation Study
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Quiz - First Look at the 2025 OMCP Digital Marketing Role Delineation Study
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