Worried about how you might handle negative comments on social media? Missing opportunities to promote the positive things people are saying about your certification online?

In this webinar, attendees will create a three-part response plan that maps out exactly how to handle negative feedback, the best ways to make the most out of positive engagement, and how to prepare for all of the other possible questions and requests that could come your way. We will explore real world examples of community engagement that went well and how the organization benefited, went poorly and how the organization suffered, and a variety of online conversations that created incredible opportunities for a variety of organizations.

In this webinar, attendees will learn:

  • how to create one set of guidelines for responding to any negative comment on social media

  • to collect ideas for making the most out of positive comments from the community

  • how to gather the most frequently asked questions (and answers) from people throughout their organization and create a comprehensive response plan for questions that appear on social media

Course curriculum

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