For too long, marketers have relied on demographic and geographic information to segment their targeted customers. Just recently, behavioral and psychographic information has been taking precedence over wide-reaching, nebulous data. But, there's a niche within behavioral information that is getting more popular with marketers, due to its positive results: Fandoms.
During this webinar, you will learn:
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What are Fandoms?
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How Sports, Gaming, Entertainment brands have been on the forefront of using Fandoms for marketing and branding
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The key characteristics of Fandoms for benchmarking
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How to predict the Future of Fandoms with the Creator Economy
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How to advise marketers new to Fandoms on how to start targeting and mobilizing raving fans
Course curriculum
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Harnessing the Power of Fandom
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Harnessing the Power of Fandom (Handout)
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All NISM Webinars (Past and Upcoming)
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Quiz - Harnessing the Power of Fandom
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![](https://import.cdn.thinkific.com/124026/2hIYgz9QRq2KMlDCsAp9_fandom%20webinar.png)
About this course
- $7.99
- 4 lessons
- 1 hour of video content
- 1 CEU
Register here!
Click Get started now for instant access!
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$7.99