For too long, marketers have relied on demographic and geographic information to segment their targeted customers. Just recently, behavioral and psychographic information has been taking precedence over wide-reaching, nebulous data. But, there's a niche within behavioral information that is getting more popular with marketers, due to its positive results: Fandoms.

During this webinar, you will learn:

  • What are Fandoms?

  • How Sports, Gaming, Entertainment brands have been on the forefront of using Fandoms for marketing and branding

  • The key characteristics of Fandoms for benchmarking

  • How to predict the Future of Fandoms with the Creator Economy

  • How to advise marketers new to Fandoms on how to start targeting and mobilizing raving fans

Course curriculum

    1. Harnessing the Power of Fandom

    1. Harnessing the Power of Fandom (Handout)

    2. All NISM Webinars (Past and Upcoming)

    1. Quiz - Harnessing the Power of Fandom

About this course

  • $7.99
  • 4 lessons
  • 1 hour of video content
  • 1 CEU

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