Predictive and OTT (over the top, think streaming services) advertising have been around for years now, and it continues to become more robust in how we target, measure and strategize.

In this session, you will learn:

  • How both predictive & OTT technologies work to understand consumer behavior

  • What data you can uncover with each technology

  • When to use it and incorporate it with your current marketing strategies

  • What to look for & what questions to ask when choosing a provider

Course curriculum

    1. Predictive & OTT Advertising

    2. Handout: Webinar Presentation Slides

    1. All NISM Webinars (Past and Upcoming)

    1. Quiz

About this course

  • $7.99
  • 4 lessons
  • 1 hour of video content
  • 1 CEU

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