About This Course

This assessment based certificate course reviews the fundamentals of Project Managemenet in marketing. By the end of this course, you will learn:

  • Stages of Project Management

    The five stages of Project Management and how each stage is important in successfully managing one or more projects.

  • Best Practices & Guidelines

    Best practices for managing a project, including setting budgets based on key calculations, getting buy in, and creating solid plans to set up projects for success.

  • Choosing Tools & Platforms

    Information on how to choose key platforms to help manage a project efficiently. Best practices are included as a reference guide.

  • Resources & References

    Reading assignents, real life exercises, and resources are provided for each chapter in this course.

Course curriculum

    1. Course Overview and Learning Objectives

    2. Welcome to the Project Management Course! (4 minutes)

    3. Project Management Course Overview - What Will I Learn? (3 minutes)

    4. Project Management Textbook (Download)

    1. Module 2: Reading Assignment

    2. Module 2, Lesson 1: What is Project Management? (4 minutes)

    3. Module 2, Lesson 2: What Makes a Good Project Manager, and Why is It so Important? (5 minutes)

    4. Module 2: Quiz (5 questions)

    5. Module 2: Apply What You've Learned

    6. Module 2: Tools & Resources for Additional Learning

    1. Module 3: What is Campaign Management? (5 minutes)

    2. Module 3: Quiz (2 questions)

    1. Module 4 Reading Assignment

    2. Module 4: Stages of Project Management Overview (11 minutes)

    3. Module 4, Lesson 2: Laying the Foundation (15 minutes)

    4. Module 4, Lesson 3: Justifying the Investment and Getting Buy In (13 minutes)

    5. Exercise 1: Calculating Human Capital (6 minutues)

    6. Exercise 2: Caluclating ROI (download)

    7. Module 4, Lesson 4: Preparing to Execute Your Project (10 minutes)

    8. Module 4, Lesson 5: Executing Your Project (15 minutes)

    9. Module 4, Lesson 6: Monitoring and Measuring Performance (13 minutes)

    10. Module 4, Lesson 7: Project Management Summary (3 minutes)

    11. Module 4: Apply What You've Learned

    12. Module 4: Quiz (6 questions)

    1. Just checking in. How's the course going for you?

    1. Module 5: Reading Assignment

    2. Module 5, Lesson 1: What is an Action Plan? (8 minutes)

    3. Module 5, Lesson 2: What To Include in an Action Plan

    4. Module 5 Exercise: Let's Bake a Cake! (6 minutes)

    5. Assignment: Create an Action Plan

    6. Module 5: Apply What You've Learned

    7. Module 5: Tools & Resources for Additional Learning

    8. Module 5: Action Plans Quiz (5 questions)

About this course

  • $99.00
  • 56 lessons
  • 3.5 hours of video content

Pricing options

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