In first session in this two-part series, we will explore how Facebook & Instagram have changed the tools offered and what that means to industry professionals. More than understanding what data we can see, we’ll explore why the changes were made and how they affect the conversations social media strategists are having with key stakeholders within thir organizations. In this webinar we'll discuss:

  • a timeline of reporting changes made by Facebook and the effect those changes had on users.

  • visual and functional changes, and why both are equally important to understand when creating and presenting a strategic plan.

  • guidelines for avoiding the most common misinterpretations (for yourself and others).

  • how to help key stakeholders focus on the metrics that matter.

1 CEU

for NISM Certified Social Media Strategists

Certified social media strategists will earn 1 continuing education credit after listening to the recorded webinar and successfully completing the course quiz!

Course curriculum

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