Evangelizing Data Literacy
Creating Shareable Data Visualizations
Struggling to evangelize data within your organization to senior leaders? In order to create effective impact and change, analysts and marketing professionals need to visualize data in a way that is easy to comprehend and understand data insights. We explore strategies that can help you create powerful visualizations and walkthrough how you can do this with marketing tools and easily accessible third party data.
In this session, you will learn:
What type of data you can collect through social listening
How to choose data based on your goals and initiatives
How to tell a story through data visualization that is effective and easy to understand
What tools and resources are available for data visualization
Evangelizing Data Literacy: Creating Shareable Data Visualizations
(Handout) Evangelizing Data Literacy: Creating Shareable Data Visualizations
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