Social media is great for building awareness — but awareness doesn’t pay the bills.

If your business relies on social alone, you’re probably leaving money on the table: lost leads, wasted ad spend, and signals you never see because they vanish in the scroll.

Your website is the only digital channel you fully control. And when you use analytics effectively, it becomes your most scalable growth engine.

In this session, I’ll show you:

  • Learn how to structure your marketing around the SES Framework—Search, Email, Social—to lay a strong foundation.

  • Why social traffic without a strong website is like pouring water into a leaky bucket

  • The most common “credibility only” mistakes businesses make with their sites

  • How analytics reveal which social efforts actually drive ROI — and which are just noise

  • Real examples of hidden demand, market signals, and revenue opportunities discovered through websites (that no social dashboard could show)

Course curriculum

    1. Beyond Likes & Follows: How Your Website Turns Social Attention into Revenue

    1. All NISM Webinars (Past and Upcoming)

    1. Quiz - Beyond Likes & Follows: How Your Website Turns Social Attention into Revenue

About this course

  • $7.99
  • 3 lessons
  • 1 hour of video content
  • 1 CEU

Register here!

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