Social media conversation or chatter can be a valuable source of information and insights and is often overlooked. There are different ways to conduct social listening - do you know where to start?

From product development to spotting customer feedback in the wild, social listening can add a new dimension to your social program and new clout for your social team. It takes special skills and special know-how to do social listening right.

Join our session with Sue Serna of Serna Social to learn:

  • The different types of social listening and why you would employ them

  • Tools overview

  • Boolean basics: the language of social listening

  • How to get the most out of online chatter

  • Your questions, answered!

Course curriculum

    1. Social Listening 101

    1. Handout: Social Listening 101

    2. All NISM Webinars (Past and Upcoming)

    1. Quiz - Social Listening 101

About this course

  • $7.99
  • 4 lessons
  • 1 hour of video content
  • 1 CEU

Register here!

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