Social Media Marketing Certificate

Social Media Marketing

Certificate

Ready to create your social media plan?

Small business owner juggling the marketing tasks yourself? Starting a role that includes social media? Or are you convinced social media can give you a leg up in your current role? Don’t just jump in without a plan!

Learn the strategy and tactics you need to get you off in the right direction through this new Social Media Marketing Certificate. This program is great for small business owners or professionals new to utilizing social media.

If you’re new to social media and need to get up to speed on both strategy and tactics, this 6-week, fully online, course will provide the perfect amount of tactical platform training (Facebook, Instagram, Twitter, LinkedIn) in conjunction with crafting a basic social media strategy to ensure your hard work is effective.

In this social media marketing certificate you will:

Creating a social media strategy
Identifying your audience and their specific interests
Writing effective content
Community Management
Facebook, Instagram, LinkedIn, and Twitter Basics
An introduction to platform analytics

If you’re adding social media to an HR, customer service, or sales role, or if you’re ready to work with social media professionals to increase your ability to practically apply social media techniques, this 6-week online course is the perfect fit.

Our certified NISM educator will guide you through the course materials at the pace that works for you, allowing you to participate when you’re able to and apply the content to your real-world environment while getting feedback from a certified social media strategist on your ideas and application of course content. Participants take an assessment at the end of the course and receive a certificate upon successful completion of the course requirements.

Course curriculum

1. Instructor Information
1. Tips for Online Learning
1. Lesson Overview
2. An Introduction to STP Analysis
3. Read How to Create a Social Media Strategy
4. Read 7 Facebook Engagement Strategies to Get You More Customers
5. 20 Facebook Business Page Tips and Tricks
6. Research a Current Event
7. Write a SMART Goal
8. Create a Business Fan Page
1. Competitors, Surveys, and Analytics
2. 6 Questions: How much do you really know about your market?
3. Read Case Studies
4. Competitor Analysis
5. Research a Current Event
6. Choose 3 Topics
7. Conduct a Sentiment Analysis
1. 5 Easy Tips For Writing Social Media Posts
2. Read 7 Ways to Write More Like-able Social Media Copy
3. What Is Microblogging?
4. 15 New Social Media Content Ideas for Better Engagement
5. What cool content writing ideas have you seen lately?
6. Evaluate Posts
7. Write Posts
1. Tips for Building an Online Community
2. Read Top 5 Brands with the Best Community Management
3. Read Why Now’s the Time for Interactive Content
4. Describe a Successful Online Community
5. Recommend Improvements for a Community
6. Write a Response Plan
1. 8 Powerful Facebook Marketing Strategies Businesses Can Implement Today
2. Read The Quick & Dirty Facebook Ads Checklist
3. What do 30K followers get you on Instagram?
4. Read How To Use Instagram Stories: A Guide For Brands
5. Twitter for Small Business - What NOT to do!
6. Read Get Hooked on Twitter in 30 Days
7. LinkedIn Marketing - 8 Reasons It’s the #1 Channel for B2B Advertising
8. Read 25 Best LinkedIn Profile Tips and Tricks
9. Summary of Platform Learnings
10. Write a Strategic Plan
11. Present What You Learned
1. Read The Most Important Social Media Metrics to Track
2. Read 9 Social Media Data Analysis Steps for Marketing Intelligence
3. Social Media Analytics: How to Measure Social Marketing Success for Your Business
4. How to Effectively Use Facebook Insights
5. 10 Google Analytics Terms You Need To Know
6. Web Analytics for Beginners
7. Complete a Post Analysis
8. Complete an Event Analysis
9. Page Analysis
1. Keywords
2. Hashtags

About this course

$399.00
52 lessons
0 hours of video content

$399.00

Regular price

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