Ready to create your social media plan?

Small business owner juggling the marketing tasks yourself? Starting a role that includes social media? Or are you convinced social media can give you a leg up in your current role? Don’t just jump in without a plan!

Learn the strategy and tactics you need to get you off in the right direction through this new Social Media Marketing Certificate. This program is great for small business owners or professionals new to utilizing social media.

If you’re new to social media and need to get up to speed on both strategy and tactics, this 6-week, fully online, course will provide the perfect amount of tactical platform training (Facebook, Instagram, Twitter, LinkedIn) in conjunction with crafting a basic social media strategy to ensure your hard work is effective.

In this social media marketing certificate you will:

  • Creating a social media strategy

  • Identifying your audience and their specific interests

  • Writing effective content

  • Community Management

  • Facebook, Instagram, LinkedIn, and Twitter Basics

  • An introduction to platform analytics

If you’re adding social media to an HR, customer service, or sales role, or if you’re ready to work with social media professionals to increase your ability to practically apply social media techniques, this 6-week online course is the perfect fit.

Our certified NISM educator will guide you through the course materials at the pace that works for you, allowing you to participate when you’re able to and apply the content to your real-world environment while getting feedback from a certified social media strategist on your ideas and application of course content. Participants take an assessment at the end of the course and receive a certificate upon successful completion of the course requirements.


Course curriculum