Social media is rented land—you don’t own it, and platforms dictate your reach.

One algorithm change can limit your visibility, making it harder to connect with your audience. So, how do you build a sustainable marketing strategy that puts you in control?

In this exclusive webinar, Carlos Gil (Brand Evangelist for GetResponse, Author of The End of Marketing, and Former LinkedIn Social Media Manager) and Jen Radke (NISM) will unpack the Owned vs. Rented Land framework. Discover why email marketing, automation, and webinars are critical for building direct, long-term relationships with your audience—without relying on platforms you don’t control.

Key Takeaways:

  • Why Social Media is Rented Land: The hidden risks of building your brand on platforms you don’t own.

  • The Email Advantage: How email marketing ensures direct access to your audience—without algorithm interference

  • Beyond Social Media: How to leverage email, webinars, and automation to build a sustainable marketing strategy

  • Lessons from LinkedIn & Other Platforms: Why data ownership is key in an ever-changing digital landscape

  • Action Plan: Steps to start shifting your audience from rented platforms to owned assets today

Course curriculum

    1. Owned vs. Rented Land: How to Take Back Control of Your Audience & Revenue

    1. Owned vs. Rented Land: How to Take Back Control of Your Audience & Revenue (Handout)

    2. All NISM Webinars (Past and Upcoming)

    1. Quiz - Owned vs. Rented Land: How to Take Back Control of Your Audience & Revenue

About this course

  • $7.99
  • 4 lessons
  • 1 hour of video content
  • 1 CEU

Register here!

Click Get started now for instant access!

Click here to get started!