Social media professionals are asked to justify ad spend – and they should be! But they often have the unique challenge of not only having to explain results, but also what those results really mean to the success of the business. We’re going to talk about setting social media budgets, but we’re also going to talk about the soft side of spending and ROI. In this webinar we cover more than how to choose the best goals – we’re going to provide guidance for how you can best explain your requests, goals, and results.

  • How to calculate ROI and explain it in a way that is meaningful to your audience

  • Best practices for making recommendations for every business and any budget

  • Adjustments that will maximize campaigns and resonate with your audience

  • How to manage expectations while maintaining excitement

Course curriculum

    1. Welcome!

    1. Social Calculations

    1. NISM Events on Facebook (Upcoming)

    2. All NISM Webinars (Past and Upcoming)

    3. Handout

    4. Earned Media Value (EMV) White Paper

    1. Webinar Quiz

About this course

  • $7.99
  • 7 lessons
  • 1 hour of video content

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