The key to great marketing is crafting a clear and compelling message, and the best way to achieve this is through storytelling.

In this workshop, Certified StoryBrand Guide Thom Van Dycke will guide you through a seven-part framework for creating great stories and show you how to use it strategically.

Whether you’re working on your own marketing or a client’s, this workshop will help you clarify your messaging to connect with your audience.

After this session you’ll be able to:

  • Understand the most effective quadrant in the marketing matrix

  • Identify the 7 steps in the storytelling framework

  • Refine your messaging and storytelling to make your marketing efforts more effective

Course curriculum

    1. Story as a Sense-Making Device

    1. Story as a Sense Making Device (Handout)

    2. All NISM Webinars (Past and Upcoming)

    1. Quiz - Story as a Sense Making Device

About this course

  • $7.99
  • 4 lessons
  • 1 hour of video content
  • 1 CEU

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