National Institute for Social Media

Welcome to Strategic Planning!

Course Overview and Learning Objectives

Textbook Strategic Planning for Reading Assignments

Workbook on Strategic Planning

Module 1: Apply What You've Learned

Module 1: Quiz

Welcome to Module 2!

Module 2: What is a strategy?

Module 2: What are tactics and why do we need strategic planning in social media?

Module 2: Apply What You've Learned

Module 2: Reading Assignments

Module 2: Tools & Resources for Additional Learning

Module 2: Quiz

Welcome to Module 3!

Module 3: Elements of an STP Analysis and Segmentation

Module 3: Targeting

Module 3: Positioning

Module 3: Apply What You've Learned

Module 3: Reading Assignments

Cheat sheet: Elements of a STP Analysis

Module 3: Tools & Resources for Additional Learning

Module 3: Quiz

Welcome to Module 4!

Module 4: Starting point - Current state

Module 4: Setting a goal

Module 4: Next steps - risk analysis and content strategy

Module 4: Resources for a strategic plan

Module 4: Responsibility

Module 4: Review

Module 4: Tips & Tools

Module 4: Reading Assignments

Module 4: Apply What You've Learned

Module 4: Tools & Resources for Additional Learning

Cheat sheet: Setting goals

Module 4: Quiz

Welcome to Module 5!

Module 5: What does SMART mean?

Module 5: Alternatives to SMART

Module 5: Reading Assignments

Module 5: Apply What You've Learned

Module 5: Tools & Resources for Additional Learning

Module 5: Quiz

Welcome to Module 6!

Module 6: What is alignment?

Module 6: Reading Assignments

Module 6: Apply What You've Learned

Module 6: Tools & Resources for Additional Learning

Module 6: Quiz