Women have historically been early adopters and users of social media; however this gap is changing, especially in LinkedIn (Pew Research, 2019). This webinar explores understanding how individual preferences influence connecting and building relationships in social media. The content is based on research of how women MBAs build their professional network in LinkedIn.

In this webinar we’ll talk about:

  • Gender insight of online networking preferences and differences

  • Learn of tie strengths and its influence on social media strategies

  • Understand the impact of algorithms when building trust with your audience

Course curriculum

  • 1
    Introduction
  • 2
    The Ways We Connect (Recording)
  • 3
    Downloads & Links
  • 4
    Quiz - REQUIRED for CEU credit for NISM certified social media strategists
  • Welcome!
  • The Ways We Connect: Exploring How Women MBAs Use LinkedIn
  • NISM Events on Facebook (Upcoming) All NISM Webinars (Past and Upcoming) Handout Creating Trust Algorithms Tie Strength & Gender
  • Webinar Quiz

Register here!

Click Get started now for instant access!

Click here to get started!