Women have historically been early adopters and users of social media; however this gap is changing, especially in LinkedIn (Pew Research, 2019). This webinar explores understanding how individual preferences influence connecting and building relationships in social media. The content is based on research of how women MBAs build their professional network in LinkedIn.

In this webinar we’ll talk about:

  • Gender insight of online networking preferences and differences

  • Learn of tie strengths and its influence on social media strategies

  • Understand the impact of algorithms when building trust with your audience

Course curriculum

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