Join the always energetic and lively Ryan Peña for a live webinar on how the non-profit organization, Be The Match, launched their TikTok channel to help save more lives. By the end of this session, you will learn:

  • How and why they started using TikTok;

  • Realistic adoption methods to compliment limited team capacity;

  • How a viral video integration evolved their strategy;

  • What you need to know about their Beta Ad program;

  • Key learnings after their first year on the platform.


for NISM Certified Social Media Strategists

Certified social media strategists will earn 1 continuing education credit after listening to the recorded webinar and successfully completing the course quiz!

Course curriculum

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