From where our paid media experts are sitting, there appears to be stronger and stronger emphasis put on video content, with that expected to keep ramping up. Tools make it easier than ever to produce and edit video content, audiences seemingly expect it from many brands, and leadership is likely asking for it

But once that video is created, what do you do with it? Do those hours of strategy, planning, editing, and execution culminate in a single social post... or is there more that you can get out of it?

Find out how to get the most out of your video content with paid media. Scott Diebel, Associate Director of Paid Media at Be Found Online, takes you along a video's journey - not from concept to creation, but from publishing to amplification (and then some).

Whether it be thought leader videos, branded clips for awareness, or product highlights, there is so much more you can do with your video with a paid budget and a strategy. Key Takeaways:

  • Implement a proactive amplification strategy to extend your video content's reach beyond initial publication

  • Strategically allocate paid spend across different video types (thought leadership, awareness, product) for maximum impact

  • Match video assets to the right paid channels and targeting to reach the most engaged audience

  • Repurpose a single video asset into a multi-touchpoint paid campaign for measurable business growth

Course curriculum

    1. So, You Made a Video. Now What? A Guide to paid media video promotion

    1. All NISM Webinars (Past and Upcoming)

    2. Webinar Handout

    1. Quiz - So, You Made a Video. Now What? A Guide to paid media video promotion

About this course

  • $7.99
  • 4 lessons
  • 1 hour of video content
  • 1 CEU

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