Early in your social media career, you probably experienced the joy that comes with soaring vanity metrics. The day your Facebook followers increased by 20% and the time the quote you tweeted that was retweeted by a celebrity will forever live as bright spots in your memory, but with experience you learned that vanity metrics don’t really tell you what you need to know about your social media performance.

In this webinar, we’ll cover:
  • the difference between vanity and actionable metrics.
  • how the content you’re creating is being consumed.
  • the best ways to align your content with your organizational goals.
  • how to educate others on vanity metrics and the benefits of digging deeper.

We’ll share specific examples and interpretations of vanity and actionable metrics, what they mean, and what action could be taken by social media professionals.

Course curriculum

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