National Institute for Social Media

How to Track Social Media Success with Google Analytics

Learn how to use Google Analytics to discover the type of social media content your audience prefers and which platforms are driving the most traffic to your website.

Evangelizing Data Literacy: Creating Shareable Data Visualizations

Struggling to evangelize data within your organization to senior leaders? We explore strategies that can help you create powerful visualizations and walkthrough how you can do this with marketing tools and easily accessible third party data.

SMS Panel Discussion: Careers in Social Media

Certifications are a great way to advance in your career and are especially important during times like these. Our panelists are SMS certified professionals - listen to their journey and how certification impacted their career paths.

Stop Doing Stupid Stuff: Using PR Measurement to Make Better Decisions

You'll discover the tools, tips and techniques to prove the effectiveness of your social media and public relations programs and how to set measurable objectives.

Profitable & Purposeful Podcasting for Service-Based Businesses

Build your reach and reputation while you build your revenue for your coaching or consulting business through a successful podcast!

Marketing and Communications Certificate